Gratis seminar: Få succes på det amerikanske life science-marked
MedTech Bridge inviterer til gratis endagsseminar ‘US MedTech Commercial Viability Academy’ hos DTU Business i Lyngby.
Start: 04.04.2019 | kl. 08:00
Slut: 04.04.2019 | kl. 15:30
På dette seminar vil du få indsigt og bedre forståelse af kompleksiteter på det amerikanske life science-marked, motivation af de adskillige stakeholders involveret i beslutningsprocessen, og hvordan du forbedrer dine chancer for succes på det amerikanske marked.
MedTech Bridge har inviteret amerikanske eksperter fra RQR Partners, som har haft succes i den globale life-science branche, til at facilitere dagen.
Læs mere i programmet herunder.
Dagen foregår på engelsk.
8:00 - 8:30 Coffee and networking
8:30 - 8:45 Introduction
The USA Healthcare spend is 100X larger than Denmark. How can I enter this market?
8:45 - 9:30 Healthcare is a choice not a right to the US patient
The US is a consumer driven Healthcare market with significant patient costs, which is influenced by profit driven mentality of insurance providers, hospitals and clinicians.
9:30 - 10:15 Health Insurance Landscape
While 85% of healthcare is supported by the government in Denmark, less than 50% is supported by the USA government. Profit and loss are as much of a concern as care. Understanding motive and money flow is essential to penetration, utilization and adoption.
10:15 - 10:30 Break
10:30 - 11:15 Market Access; Penetration, Utilization, Adoption
Be prepared for a long process with significant challenges. Learning who the stakeholders are and gaining access will accelerate sales.
11:15 - 12:00 Strategic Pricing: By User and Point Point of Care
What is the value of the problem you are solving, and who pays for it?
12:00 - 13:00 - Lunch
13:00 - 13:20 Recap of Morning Session
Consumers, Payors, Decision Makers and Pricing
13:20 - 14:00 Liability Protections and Watch-outs
6 Billion Dollars spent annually on malpractice claims in the US. There are ni monetary caps on the claims and the 75% is allocated to attorneys fees and administration.
14:00 - 14:45 Team Composition
In the USA, it is best practice to have allies and relationships with specialists practicing in regulatory, clinical, KOLs, Reimbursement, Legal, Marketing, Sales and Corporate Partnerships.
14:45 - 15:15 Summary
Case study review of European companies who have successfully entered the US market.
15:15 - 15:30 Question & Answer Session